Marketing 4 Artists (M4A) is an Erasmus+ funded project that aims to address the lack of marketing and entrepreneurship subjects in Art curricula of the Vocational Education and Training (VET) sector, while promoting attractiveness of VET and replying to the labour market needs.

Representatives from European Art Schools, cultural institutions and national and European policy makers are welcome to attend this practical session to know about the M4A project, about its methodology and outputs, which include an online Training Course and Evaluation System prepared for Art Teachers (to capacitate them on the adoption of M4A approach to training) and Students (to help them develop marketing skills and knowledge, crucial for their future careers as Artists), and an exhibition of all photos taken during the implementation of the project.